Hollow Jack 2024

Hollow Jack is a yearly limited-released cider that (in the fall) traditionally features various iterations of a carved jack-o-lantern pumpkin head. Each year, the jack-o-lantern features a new face and often a new artistic style. We significantly changed by switching from a 500ml bottle to a 16oz can. This shift prompted us to consider leveraging this opportunity to craft a more dynamic, impactful, and interesting package with art that enriches the Hollow Jack character mythos. For this year's character, we carefully decided to present a modern version of the headless horseman with a unique twist of riding a motorcycle.